Stureplansgruppen is an events Group with its headquarters and operations centred around Stureplan in Stockholm. The local support is the common denominator that links together the various companies that range from café, restaurant and nightclub management, in several of Sweden’s most attractive and well-known venues, to event, conference and publishing activities, including Sweden’s largest Internet-based lifestyle magazine.

During 2007, the business area expanded geographically as well as professionally with the implementation of the management agreement for the operating of Tott Hotel in Åre. As a management partner in Tott Resorts, Stureplansgruppen also gains responsibility for the development of the new facility in Visby on Gotland that will be finished in the summer of 2008.

Our work is characterised by an ambitious standard and high flexibility, directed towards a choosy and quality-conscious target group. We understand our customers’ lifestyle and entertainment requirements. The latest trends in food, drink, music and design are reflected in our venues, arrangements and media messages.

The ambition is to be at the forefront of the industry when it comes to creating unique value for our visitors at the same time as offering them a safe and guaranteed experience. In the future, we will consolidate and strengthen our market-leading positions through continuously developing existing units and services as well as through taking long-term social responsibility. We are also preparing a comprehensive expansion within the adjacent hotel and congress segment.

Today, Stureplansgruppen includes the brands Sturecompagniet, Hell’s Kitchen, V, The Spy Bar, Laroy, The Lab, The White Room, Magenta, Le Café, Café Stureplan, Arnoldshuset konferenser, Sturebadet's restaurant, Stureplan Event, Stureplan.se and also management of the sister company Baldakinengruppen’s brands Ambassadeur, Push and Heartbreak.